The carotenoid family of antioxidants offers special and targeted properties for cellular growth and repair. Carotenoids are fat-soluble pigments that give a red-orange-yellow color to fruits, vegetables, and even wild salmon. Because they are fat-soluble, carotenoids can enter both the cell plasma membrane and the mitochondria, where they protect these parts of the cell from oxidative stress, free-radical damage (including UV exposure) and pro-inflammatory chemicals. Carotenoids neutralize sunlight-induced free radicals, which damage the cell and are the primary force behind the “subclinical”, or invisible, inflammation that accelerates the internal aging process and manifests externally as wrinkles.